Week 9: Industry Project Launch · Guest Speaker: Studio Mikko Laakkonen · Three Ways of Design Thinking
Opening Questions
- How do user-centered, customer-centered, and strategy-centered thinking reveal different aspects of the same challenge?
- What makes Studio Mikko Laakkonen (Nordic design) distinctive as a furniture company and design practice?
Learning Goal
Understand how user-centered, customer-centered, and strategy-centered thinking reveal different aspects of an industry challenge. Establish project teams and prepare initial company, market, and research questions.
Lecture Materials
Unlocks when Week 8 class ends
Oct. 20, 1:00 PM (KST)
In-class Activity
Unlocks when Week 8 class ends
Oct. 20, 1:00 PM (KST)
Homework
- Homework First, review the Studio Mikko Laakkonen website and become familiar with its furniture and product portfolio. Then investigate three marketing cases from other furniture companies or brands. The purpose is to build a reference library before user research begins. Focus on understanding what each company tried to achieve and how its marketing approach was connected to its products, customers, channels, and brand identity. View Homework 3 Due2026.11.03
- Prep FC Lectures
- Watch FC Lecture
before Week 10.
- Watch FC Lecture
Key Takeaways
Available after class
Unlocks Oct. 27, 1:00 PM (KST), when this class ends.
Related Readings
Add papers, books, or reference links.