Week 3: CDM Design Lens #2: Art + Business
Opening Questions
- What can art contribute to a business beyond visual attractiveness?
- How do artists, businesses, and audiences exchange value in a collaboration?
- How might technology deepen the artistic contribution or audience experience?
Learning Goal
Analyze how art creates value in business through authorship, experience, cultural meaning, differentiation, and experimentation. Identify how technology could deepen the contribution and value exchanged among artists, businesses, and audiences.
Lecture Materials
Unlocks when Week 2 class ends
Sep. 8, 1:00 PM (KST)
In-class Activity
Unlocks when Week 2 class ends
Sep. 8, 1:00 PM (KST)
Homework
- FC Graphic Design Elements
- Complete the Week 4 FC lecture before class.
- Homework Continue with the Art–Business collaboration analyzed during the Week 3 in-class activity. Select one emerging technology and propose how it could expand the existing collaboration by changing the roles, relationships, or value created for the artist, business, and audience. Technology should not be added merely as a feature or spectacle. The proposal should show how it changes the role of the artist, the participation of the audience, the role of the business, and the meaning or experience created. View Homework 2 Due2026.09.21, 2:59PM
Key Takeaways
Available after class
Unlocks Sep. 15, 1:00 PM (KST), when this class ends.
Related Readings
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