Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time: Tuesday(s), 10:00–13:00
Location: VeritasB 443
Instructor: Prof. Bokyung Lee
Office hours: Monday, 9:00–11:00
Language: English

Weekly schedule

Sep. 08 Stage 1: Project 1 · D:Branch

Week 2: CDM Design Lens #1: Art

Opening Questions

What distinguishes an artistic approach from a design approach?
Can one creative work contain both artistic and design values?
How might art and design approach the same technology differently?

Learning Goal

Distinguish art- and design-oriented approaches using purpose, audience or user, interpretive openness, and rationale. Apply these criteria to hybrid cases and consider how each orientation may shape the use of technology.

Lecture Materials

Unlocks when Week 1 class ends Sep. 1, 1:00 PM (KST)

In-class Activity

In-class Lecture:
- Review and clarify the shared foundations and primary differences between Art and Design, focusing on purpose, audience or user, interpretive openness, and decision-making rationale.
In-class Activity:
- Examine creative works that combine artistic and design values.
- In groups, position selected cases on an Art–Design Spectrum and explain the decisions using the four criteria introduced in class.
In-class Submission:
- Complete the Art–Design Spectrum worksheet and case rationales during class. No separate graded submission is required.