Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time: Tuesday(s), 10:00–13:00
Location: VeritasB 443
Instructor: Prof. Bokyung Lee
Office hours: Monday, 9:00–11:00
Language: English

Weekly schedule

Dec. 08 Stage 3: Project 3 · Industry Project

Week 15: Final Client Presentation Day

Opening Questions

How can we communicate an integrated marketing strategy clearly and persuasively to a real company client?
How can user-centered, customer-centered, and strategic thinking be connected in one pitch?
What can client feedback reveal about the strengths, assumptions, and limitations of our proposal?

Learning Goal

Present an integrated marketing strategy to a real company client by connecting user evidence, customer value, and strategic reasoning. Practice pitching ideas professionally and reflect on the proposal through feedback from Studio Mikko Laakkonen.

Lecture Materials

Unlocks when Week 14 class ends Dec. 1, 1:00 PM (KST)

In-class Activity

In-class Lecture:
- No additional lecture. The class begins with a brief presentation and Q&A protocol.
In-class Activity:
- Each team presents its Korean market-entry marketing strategy directly to Studio Mikko Laakkonen.
- The company and instructor provide questions and feedback after each presentation.
In-class Submission:
- Deliverable #6 final presentation deck must be submitted before class. No additional in-class submission is required.