Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time: Tuesday(s), 10:00–13:00
Location: VeritasB 443
Instructor: Prof. Bokyung Lee
Office hours: Monday, 9:00–11:00
Language: English

Weekly schedule

Dec. 01 Stage 3: Project 3 · Industry Project

Week 14: Project 3 Strategy Consultation

Opening Questions

Which parts of our provisional strategy should be retained, revised, combined, or removed?
What evidence and strategic logic make one direction stronger than the alternatives?
How can consultation feedback be translated into one coherent final strategy?

Learning Goal

Use consultation feedback to make explicit strategic decisions, consolidate one final direction, and develop an integrated strategy blueprint for the final presentation.

Lecture Materials

Unlocks when Week 13 class ends Nov. 24, 1:00 PM (KST)

In-class Activity

In-class Lecture:
- Introduce the consultation criteria and four-part Final Strategy Blueprint:
  1. Final Strategy at a Glance
  2. Why This Strategy Can Win
  3. Strategy in Action
  4. Consultation Decisions and Final To-Dos
In-class Activity:
- Present the provisional direction, strongest supporting evidence, and most important unresolved question.
- Receive focused consultation on strategic clarity, customer–company–competition logic, competitive advantage, coherence of proposed actions, and remaining risks.
- Decide what to retain, revise, combine, remove, or verify.
- Select one final strategy and develop its connected actions and final blueprint.
In-class Submission:
- Submit one team Final Strategy Blueprint working version before class ends.