Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time: Tuesday(s), 10:00–13:00
Location: VeritasB 443
Instructor: Prof. Bokyung Lee
Office hours: Monday, 9:00–11:00
Language: English

Week 00 is the pre-semester preparation period. Each week’s After Class items prepare students for the following session.

Extended mode includes paper progress, in-class activities, and after-class preparation.

Week 00Before Sep. 01

Lecture

Getting Ready for the Course

In Class

No class

After Class

Prep Review the course hub before the first class. DueSep. 01

Stage & Project Course Preparation Getting ready for the first class Week 0

Week 01Sep. 01

Lecture

Course Introduction · What Is Culture and Design Management?

In Class

Course orientation

After Class

FC Art! Not Design? DueSep. 8 before class

Stage & Project Course Foundation Orientation Week 1

Week 02Sep. 08

Lecture

CDM Design Lens #1: Art

In Class

Art–Design Spectrum discussion

After Class

Homework How Do Art and Design Approach Technology? DueSep. 14, 11:59 PM
FC Art + Business DueSep. 15 before class

Stage & Project Stage 1: Project 1 · D:Branch Project 1: Critical Design Case Analysis with D:Branch Weeks 2–7

Week 03Sep. 15

Lecture

CDM Design Lens #2: Art + Business

In Class

Week 2 homework review + Art–Business collaboration deep dive

After Class

FC Graphic Design Elements DueSep. 22 before class
Homework Deepening an Art–Business Collaboration through Technology DueSep. 21, 11:59 PM

Week 04Sep. 22

Lecture

CDM Design Lens #3: Graphic Design

In Class

Case-driven Learning through D:Branch Tool

After Class

FC Watch ‘Product Design Elements.’ DueSep. 29 before class
Deliverable #1 Graphic Design Self-Directed Exploration with D:Branch DueSep. 29, 11:59 PM

Week 05Sep. 29

Lecture

CDM Design Lens #4: Product Design

In Class

Individual case exploration and new-case analysis

After Class

FC Watch ‘Interaction Design Elements.’ DueOct. 6 before class
Deliverable #2 Product Design Self-Directed Exploration with D:Branch DueOct. 6, 11:59 PM

Week 06Oct. 06

Lecture

CDM Design Lens #5: Interaction Design

In Class

Individual interaction-case exploration and new-case analysis

After Class

FC Watch ‘Service Design Elements.’ DueOct. 13 before class
Deliverable #3 Interaction Design Self-Directed Exploration with D:Branch DueOct. 13, 11:59 PM

Week 07Oct. 13

Lecture

CDM Design Lens #6: Service Design

In Class

Individual service-case exploration and new-case analysis

After Class

Deliverable #4 Service Design Self-Directed Exploration and Cross-disciplinary Synthesis with D:Branch DueOct. 19, 11:59 PM

Week 08Oct. 20

Lecture

(Mid-term Week) Independent Integration · No Class

In Class

No class · Independent report submission

After Class

Deliverable #5 Pop-up Store Design Critique DueOct. 26, 11:59 PM

Stage & Project Stage 2: Project 2 · Pop-up Store Analysis Project 2: Pop-up Store Design Critique Week 8

Week 09Oct. 27

Lecture

Industry Project Launch · Guest Speaker: Studio Mikko Laakkonen · Three Ways of Design Thinking

In Class

Company briefing, project framing, design-thinking overview, and team formation

After Class

FC User-Centered Design and User Research Methods DueNov. 3 before class
Homework Furniture Company Marketing Desk Research DueNov. 3

Stage & Project Stage 3: Project 3 · Industry Project Project 3: Interdisciplinary Industry Project (Studio Mikko Laakkonen) Weeks 9–15

Week 10Nov. 03

Lecture

CDM’s Design Thinking Series #1: User-Centered Design Thinking

In Class

Desk-research synthesis, strategic research focus selection, and user-research planning workshop

After Class

FC User Research Methods DueNov. 10 before class
Homework User Research Execution and Evidence Collection DueNov. 10

Week 11Nov. 10

Lecture

CDM’s Design Thinking Series #1: User-Centered Design Thinking

In Class

Pattern and tension mapping, user-insight development, and strategic opportunity framing

After Class

Homework User Insights and Strategic Opportunity Areas DueNov. 17
FC Customer-Centered Thinking DueNov. 17 before class

Week 12Nov. 17

Lecture

CDM’s Design Thinking Series #2: Customer-Centered Design Thinking

In Class

Prospective customer decision mapping, driver and barrier analysis, and customer-centered direction development

After Class

FC Strategic Design Thinking DueNov. 24 before class
Homework Customer-Centered Value Ideas DueNov. 24

Week 13Nov. 24

Lecture

CDM’s Design Thinking Series #3: Design Management — Strategic Thinking Process

In Class

Competitor research and comparison, strategic evaluation of Value Ideas, and competitive marketing-strategy development

After Class

[Preparation for Week 14 Consultation] Bring one provisional strategy, supporting rationale, and focused consultation questions DueDec. 1 before class

Week 14Dec. 01

Lecture

Project 3 Strategy Consultation

In Class

Team consultation, strategic decision-making, integrated action planning, and Deliverable #6 refinement

After Class

Deliverable #6 Integrated Korean Market Launch Proposal and Final Presentation DueDec. 08 before class

Week 15Dec. 08

Lecture

Final Client Presentation Day

In Class

Deliverable #6 final presentations to Studio Mikko Laakkonen, client feedback, and Q&A

After Class

Deliverable #7 Personal Interdisciplinary Map and Final Report DueDec. 14

Week 16Dec. 14

Lecture

(Final Week) Final Report Submission · No Offline Class

In Class

No offline class · Course complete

After Class

Stage & Project Stage 4: Project 4 · Reflection Project 4: Personal Interdisciplinary Map Weeks 15–16