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Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English
Course roadmap

A learning journey from seeing to integrating

The four projects form a cumulative learning sequence. Students first use D:Branch to practice seeing design cases from multiple perspectives, then apply those perspectives to a critical analysis of a real pop-up store. They extend this ability through a multidisciplinary industry collaboration with Studio Mikko Laakkonen and finally translate their accumulated learning into a personal interdisciplinary map.

CDM Design Lens SeriesStages 1–2
CDM Design Thinking SeriesStages 3–4
Project 1

Project 1: Critical Design Case Analysis with D:Branch

Individual · 36%

This project develops analytical lenses across Art, Art–Business, Graphic, Product, Interaction, and Service Design. Students examine cases and use D:Branch in four self-directed mini-reports to investigate how design principles operate across conditions, contexts, limitations, and exceptions.

Learning Goals

  • Understand the distinct purposes of Art, Art–Business, Graphic, Product, Interaction, and Service Design through concrete cases.
  • Analyze design principles as conditional relationships among elements, effects, users, contexts, and limitations.
  • Use D:Branch critically to compare variations, identify unintended changes, and connect multiple design domains.

Project Flow

  1. Homework 1 How Do Art and Design Approach Technology?
  2. Homework 2 Extending an Art–Business Collaboration through Emerging Technology
  3. Deliverable 1 Graphic Design Self-Directed Exploration with D:Branch
  4. Deliverable 2 Product Design Self-Directed Exploration with D:Branch
  5. Deliverable 3 Interaction Design Self-Directed Exploration with D:Branch
  6. Deliverable 4 Service Design Self-Directed Exploration and Cross-disciplinary Synthesis with D:Branch

Project unit

Individual. Homework #1–2 and Deliverables #1–4 are completed and assessed individually. Classroom discussion may be collaborative, but all submitted analyses and D:Branch explorations must reflect the student’s own work.

Related Deliverables

DeliverableFocusWeight
Deliverable #1Self-directed exploration of a Graphic Design principle9%
Deliverable #2Self-directed exploration of a Product Design principle9%
Deliverable #3Self-directed exploration of an Interaction Design principle9%
Deliverable #4Self-directed exploration of a Service Design principle and cross-disciplinary synthesis9%
Total36%
Project 2

Project 2: Pop-up Store Design Critique

Individual · 14%

This project asks students to apply the design perspectives developed in Project 1 to a real-world integrated spatial experience. Students visit a pop-up store—or a comparable space such as a marketing booth or exhibition booth—and analyze how art, graphic design, product design, interaction design, and service design elements shape the overall visitor experience.

Learning Goals

  • Identify how Art, Graphic, Product, Interaction, and Service Design shape a real spatial experience.
  • Evaluate design decisions against the space’s purpose and target visitors using field evidence.
  • Explain relationships among design elements and develop focused improvement directions.

Project unit

Individual. Students may visit and discuss the space with classmates, but observation records, analysis, improvement suggestions, and the final report are completed and assessed individually.

Related Deliverables

DeliverableFocusWeight
Deliverable #5Field-based analysis and integrated critique of a pop-up store experience14%
Total14%
Project 3

Project 3: Interdisciplinary Industry Project (Studio Mikko Laakkonen)

Team · 20%

This industry-like project is developed in collaboration with a Finnish company. Student teams propose a culturally relevant marketing strategy that the company could use when launching its brand, product, or service in the Korean market. The project integrates user research, customer insight, design, marketing, culture, and strategic management.

Learning Goals

  • Understand Studio Mikko Laakkonen’s identity and strengths alongside relevant Korean user, customer, cultural, and market evidence.
  • Translate research into target-customer understanding, decision factors, and meaningful opportunity areas.
  • Develop a coherent Korean market-entry strategy connecting customer value, positioning, communication, channels, and experience.

Project Flow

  1. Homework 3 [Desk Research] Furniture Company Marketing Cases
  2. Homework 4 [Research Package] User Research Execution and Evidence Collection
  3. Homework 5 [Analysis Report] User Insights and Strategic Opportunity Areas
  4. Homework 6 Customer-Centered Value Ideas
  5. Deliverable 6 Korean Market Entry Marketing Strategy Proposal

Project unit

Mixed individual and team structure. Homework #3 is completed individually. Homework #4–6 and Deliverable #6 are completed in teams. All members are expected to contribute meaningfully; individual grades may be adjusted when documented contributions differ substantially.

Related Deliverables

DeliverableFocusWeight
Deliverable #6Integrated Korean market launch strategy and final presentation20%
Total20%
Project 4

Project 4: Personal Interdisciplinary Map

Individual · 10%

This project asks students to reflect on their learning experiences throughout the course and define the interdisciplinary approach they may wish to pursue in the future. Students create a personal diagram that connects relevant domains—such as design, art, management, technology, culture, or other fields—and explain how these areas may work together in their future study or career.

Learning Goals

  • Reflect on personal interests, strengths, and learning experiences to identify the disciplines and design subdomains you wish to integrate.
  • Explain the intersections and potential synergies among the selected domains and connect them to relevant user-, customer-, or company-centered perspectives.
  • Clarify a possible future study or career direction through a personalized interdisciplinary map and one representative case.

Project unit

Project 4 is completed and assessed individually. The diagram and written discussion should reflect each student’s own interests, experiences, and future direction rather than presenting a general description of interdisciplinary design.

Related Deliverables

DeliverableFocusWeight
Deliverable #7Personal interdisciplinary direction, reflective thinking, and understanding of multi-disciplinary design approaches10%
Total10%