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Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English
Deliverables are the course’s primary assessed outputs.

They demonstrate students’ progress and achievement and account for a major proportion of the final course grade.

At a glance

Deliverables overview

Select a work item below to view its full details.

Deliverable Weight Focus Due D-Day
Project 1
Deliverable #1 9% Graphic Design Self-Directed Exploration with D:Branch 2026.09.29, 11:59PM Deliverable #2 9% Product Design Self-Directed Exploration with D:Branch 2026.10.06, 11:59PM Deliverable #3 9% Interaction Design Self-Directed Exploration with D:Branch 2026.10.13, 11:59PM Deliverable #4 9% Service Design Self-Directed Exploration and Cross-disciplinary Synthesis with D:Branch 2026.10.19, 11:59PM
Project 2
Deliverable #5 14% Pop-up Store Design Critique 2026.10.26, 11:59PM
Project 3
Deliverable #6 20% Korean Market Entry Marketing Strategy Proposal 2026.12.08, 9:00AM
Project 4
Deliverable #7 10% Personal Interdisciplinary Map 2026.12.14, 11:59PM
Deliverable #1

Deliverable #1: Graphic Design Self-Directed Exploration with D:Branch

9%
Project
Project 1
Format
Individual Mini-Report
Due
2026.09.29, 11:59PM
Select one Graphic Design principle introduced in Week 4 and use D:Branch to independently explore a Graphic Design case that you genuinely want to understand. Begin with a specific personal learning goal, generate an initial branch set, examine useful and unsuccessful results, develop a follow-up question, and conduct at least one additional exploration. The purpose is not to create the most visually attractive variation. Demonstrate how you used D:Branch to investigate how a Graphic Design principle operates, how its effects may change across users or contexts, and where generated results require further verification.

Contents should include

  1. Exploration focus

    • Selected principle, personal learning goal, case, audience, medium, context, and initial expectation.

  2. First exploration

    • Branch set, prompt/process record, comparison of effects, most useful branch, and one inaccurate or unconvincing branch.

  3. Follow-up exploration

    • One question arising from the first exploration and at least one additional branch set.

  4. Learning synthesis

    • Main learning, conditions, exceptions, trade-offs, and evidence needs.

  5. D:Branch reflection

    • Usefulness, limitations, accuracy, control, improvement ideas, and self-rating.

Presentation

No formal presentation is required. Selected exploration processes or findings may be briefly discussed during the following class as part of the Graphic Design review activity.

Upload file

File type
PDF
Recommended length
4–5 pages, including visual references and reflection
Required visuals
Original case; complete first branch set; complete follow-up branch set; most useful branch; and at least one failed, inaccurate, or unconvincing branch
File naming rule
D1_StudentID_StudentName.pdf
Example
D1_2026123456_JaneKim.pdf

Submission method

Upload the complete PDF to the Deliverable #1 submission folder on LearnUS. The D:Branch use reflection and self-rating must be included within the same report. No separate survey submission is required. Submissions through email or other channels will not be accepted.

Deadline

2026.09.29, 11:59PM

Evaluation percentage

9% of the final course grade

Evaluation Criteria

Focus
  • Learning goal and case selection · 20%
  • Exploration process · 20%
  • Graphic Design reasoning · 20%
  • Critical use of D:Branch · 20%
  • Communication and reflection · 20%
Deliverable #2

Deliverable #2: Product Design Self-Directed Exploration with D:Branch

9%
Project
Project 1
Format
Individual Mini-Report
Due
2026.10.06, 11:59PM
Select one Product Design principle introduced in Week 5 and use D:Branch to independently explore a product case that you genuinely want to understand. Begin with a specific learning goal, generate an initial branch set, examine useful and unsuccessful results, develop a follow-up question, and conduct at least one additional exploration. The goal is not to create the most attractive product variation. Compare product-design variations, identify patterns and limitations, and distinguish visually suggested expectations from claims requiring physical or user testing.

Contents should include

  1. Exploration focus

    • Selected principle, learning goal, product case, users, task, context, and initial expectation.

  2. First exploration

    • Branch set, prompt/process record, comparison of perceived effects, most useful branch, and one implausible or unconvincing branch.

  3. Follow-up exploration

    • One question arising from the first exploration and at least one additional branch set.

  4. Learning synthesis

    • Main learning, users and contexts, boundary cases, trade-offs, and verification needs.

  5. D:Branch reflection

    • Usefulness, limitations, physical plausibility, control, improvement ideas, and self-rating.

Presentation

No formal presentation is required. Selected exploration processes or findings may be briefly discussed during the following class as part of the Product Design review activity.

Upload file

File type
PDF
Recommended length
4–5 pages, including visual references and reflection
Required visuals
Original product case; complete first branch set; complete follow-up branch set; most useful branch; and at least one failed or unconvincing branch
File naming rule
D2_StudentID_StudentName.pdf
Example
D2_2026123456_JaneKim.pdf

Submission method

Upload the complete PDF to the Deliverable #2 submission folder on LearnUS. The D:Branch use reflection and self-rating must be included within the same report. No separate survey submission is required. Submissions through email or other channels will not be accepted.

Deadline

2026.10.06, 11:59PM

Evaluation percentage

9% of the final course grade

Evaluation Criteria

Focus
  • Learning goal and case selection · 20%
  • Exploration process · 20%
  • Product Design reasoning · 20%
  • Critical use of D:Branch · 20%
  • Communication and reflection · 20%
Deliverable #3

Deliverable #3: Interaction Design Self-Directed Exploration with D:Branch

9%
Project
Project 1
Format
Individual Mini-Report
Due
2026.10.13, 11:59PM
Select one Interaction Design principle introduced in Week 6 and use D:Branch to independently explore an interaction case that you genuinely want to understand.

Contents should include

  1. Exploration focus

    • Selected principle, learning goal, interaction case, users, task, sequence, context, and initial expectation.

  2. First exploration

    • Branch set or sequences, prompt/process record, comparison of expected effects, most useful branch, and one inconsistent or unconvincing branch.

  3. Follow-up exploration

    • One question arising from the first exploration and at least one additional branch set.

  4. Learning synthesis

    • Main learning, user, task, bodily, spatial, accessibility, or social conditions, trade-offs, and verification needs.

  5. D:Branch reflection

    • Usefulness, limitations, sequence consistency, control, improvement ideas, and self-rating.

Presentation

No formal presentation is required. Selected exploration processes or findings may be briefly discussed during the following class as part of the Interaction Design review activity.

Upload file

File type
PDF
Recommended length
4–5 pages, including visual references and reflection
Required visuals
Original interaction case or sequence; complete first branch set; complete follow-up branch set; most useful branch; and at least one failed, inconsistent, or unconvincing branch
File naming rule
D3_StudentID_StudentName.pdf
Example
D3_2026123456_JaneKim.pdf

Submission method

Upload the complete PDF to the Deliverable #3 submission folder on LearnUS. The D:Branch use reflection and self-rating must be included within the same report. No separate survey submission is required. Submissions through email or other channels will not be accepted.

Deadline

2026.10.13, 11:59PM

Evaluation percentage

9% of the final course grade

Evaluation Criteria

Focus
  • Learning goal and case selection · 20%
  • Exploration process · 20%
  • Interaction Design reasoning · 20%
  • Critical use of D:Branch · 20%
  • Communication and reflection · 20%
Deliverable #4

Deliverable #4: Service Design Self-Directed Exploration and Cross-disciplinary Synthesis with D:Branch

9%
Project
Project 1
Format
Individual Mini-Report
Due
2026.10.19, 11:59PM
Select one Service Design principle introduced in Week 7 and use D:Branch to independently explore a service case that you genuinely want to understand.

Contents should include

  1. Exploration focus

    • Selected principle, learning goal, service case, and service element or relationship to explore.

  2. First exploration

    • Branch set, process record, comparison of changes and effects, most useful branch, and one unconvincing branch.

  3. Follow-up exploration

    • One question arising from the first exploration and at least one additional branch set.

  4. Learning synthesis

    • Main learning, value and burdens for actors, conditions, trade-offs, limitations, and evidence needs.

  5. D:Branch reflection

    • Usefulness, limitations, improvement ideas, and self-rating.

Presentation

No formal presentation is required. Selected exploration processes, service structures, or cross-disciplinary connections may be briefly discussed during the following class.

Upload file

File type
PDF
Recommended length
5–6 pages, including visual references, synthesis, and reflection
Required visuals
Original service case or current service structure; complete first branch set; complete follow-up branch set; most useful branch; at least one failed, incomplete, or unconvincing branch; and one cross-disciplinary synthesis diagram
File naming rule
D4_StudentID_StudentName.pdf
Example
D4_2026123456_JaneKim.pdf

Submission method

  • Upload the complete PDF to the Deliverable #4 submission folder on LearnUS.
  • The D:Branch use reflection and self-rating must be included within the same report. No separate survey submission is required.
  • Submissions through email or other channels will not be accepted.

Deadline

2026.10.19, 11:59PM

Evaluation percentage

9% of the final course grade

Evaluation Criteria

Focus
  • Learning goal and case selection · 20%
  • Exploration process · 20%
  • Service Design reasoning · 20%
  • Cross-disciplinary synthesis · 20%
  • Critical use, communication, and reflection · 20%
Deliverable #5

Deliverable #5: Pop-up Store Design Critique

14%
Project
Project 2
Format
Individual Mid-term Report
Due
2026.10.26, 11:59PM
Visit one pop-up store, marketing booth, exhibition booth, or comparable temporary branded space. Analyze how Art, Graphic Design, Product Design, Interaction Design, and Service Design shape the visitor experience, and examine how these elements work together. Go beyond description or personal preference. Use specific field observations and visual evidence to explain the design decisions, their effects, their alignment with the purpose and targeted visitors, and possible improvements.

Contents should include

  1. Case context

    • Selected space, visit context, purpose, targeted visitors, and clear distinction among official information, observation, and interpretation.

  2. Design-element analysis

    • Relevant Art, Graphic, Product/Spatial, Interaction, and Service Design decisions and their effects.

  3. Integrated critique

    • At least three meaningful relationships among design domains and their effect on the overall experience.

  4. Improvements

    • Focused recommendations grounded in field evidence and the identified relationships.

  5. Reflection

    • What the case reveals about interdisciplinary, purpose-centered, and visitor-centered design.

Presentation

No formal presentation is required.

Upload file

File type
Word Document (.docx)
File naming rule
D5_StudentID_StudentName.docx
Example
D5_2026123456_JaneKim.docx
Template
Use the provided Mid-term Report template.
Before submitting
Delete all guideline and instructional text from the template and complete the student-information section.

Submission method

Upload the completed Word document to the Deliverable #5 submission folder on LearnUS.

Deadline

2026.10.26, 11:59PM

Evaluation percentage

14% of the final course grade

Evaluation Criteria

Focus
  • Context and field evidence · 20%
  • Design-elements analysis · 20%
  • Integrated design critique · 20%
  • Improvements and reflection · 20%
  • Communication and source attribution · 20%
Deliverable #6

Deliverable #6: Korean Market Entry Marketing Strategy Proposal

20%
Project
Project 3
Format
Group Presentation
Due
2026.12.08, 9:00AM
Present a clear and persuasive marketing strategy directly to Studio Mikko Laakkonen. Help the company understand the Korean market and consumers, identify the most promising opportunity, and decide how to begin approaching the market. Do not organize the presentation as a weekly process report. Use research, customer analysis, competitor comparison, and consultation only as evidence supporting the final recommendation.

Contents should include

  1. Company understanding

    • Relevant identity, design philosophy, products, and strengths.

  2. Idea and target

    • One focused design-marketing idea, target customer, and core value.

  3. Strategic rationale

    • User, customer, company, market, and competitor evidence supporting the recommendation.

  4. Development plan

    • Short- and long-term goals, actions, milestones, assumptions, and risks.

  5. Expected value

    • Benefits for the target customer, Studio Mikko Laakkonen, and its Korean-market position.

Presentation

  • Presentation time: Maximum 12 minutes per group
  • Q&A and critique: Approximately 5 minutes
  • Recommended main deck: Approximately 10–12 slides
  • Detailed research methods, full quotes, competitor tables, and intermediate analyses may be placed in the appendix.
  • All team members should participate meaningfully. Present the proposal as a professional recommendation to Studio Mikko Laakkonen.

Upload file

File naming rule
D6_TeamNumber_TeamName.pdf
Example
D6_Team03_NordicBridge.pdf
Required grading copy
PDF presentation deck
Appendix
May include detailed research methods, additional evidence, full competitor comparisons, and backup materials

Submission method

One team representative should upload the final PDF to the Deliverable #6 submission folder on LearnUS. The title slide must include the names and student IDs of all team members.

Deadline

2026.12.08, 9:00AM

Evaluation percentage

20% of the final course grade

Evaluation Criteria

Focus
  • Company understanding · 20%
  • Idea and target fit · 20%
  • Evidence-based strategic reasoning · 20%
  • Goals and development plan · 20%
  • Expected value and presentation · 20%
Deliverable #7

Deliverable #7: Personal Interdisciplinary Map

10%
Project
Project 4
Format
Individual Final Report
Due
2026.12.14, 11:59PM
Reflect on your current interests and the interdisciplinary design approach you may wish to pursue in future study, projects, or career. A fully fixed career plan is not required. If your direction is still unclear, use the approaches or cases that interested you most during the course to explain your current perspective.

Contents should include

  1. Personal interdisciplinary diagram

    • Domains and intersections reflecting your current interests.

  2. Interdisciplinary direction

    • Important connections, synergies, priorities, and possible future direction.

  3. Representative case

    • One project, organization, or professional practice analyzed through your interdisciplinary map.

Presentation

No formal presentation is required.

Upload file

File type
PDF
File naming rule
D7_StudentID_StudentName.pdf
Example
D7_2026123456_JaneKim.pdf
Template
Use the provided Final Report template.

Submission method

Upload the completed PDF to the Deliverable #7 submission folder on LearnUS. Delete all instructional text from the provided template before submission.

Deadline

2026.12.14, 11:59PM

Evaluation percentage

10% of the final course grade

Evaluation Criteria

Focus
  • Interdisciplinary map · 20%
  • Interdisciplinary understanding · 20%
  • Personal reflection · 20%
  • Representative-case analysis · 20%
  • Communication and source attribution · 20%