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Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English
Homework supports learning and reflection.

Homework is not graded as a separate work item, but it helps students practice, reflect, and develop their thinking throughout the course. Completion, preparation, and engagement contribute to the Participation / Attitude / Diligence assessment.

At a glance

Homework overview

Select a work item below to view its full details.

Homework Weight Focus Due D-Day
Project 1
Homework #1 — How Do Art and Design Approach Technology? 2026.09.14, 2:59PM Homework #2 — Extending an Art–Business Collaboration through Emerging Technology 2026.09.21, 2:59PM
Project 3
Homework #3 — [Desk Research] Furniture Company Marketing Cases 2026.11.03 Homework #4 — [Research Package] User Research Execution and Evidence Collection 2026.11.10 Homework #5 — [Analysis Report] User Insights and Strategic Opportunity Areas 2026.11.17 Homework #6 — Customer-Centered Value Ideas 2026.11.24
Homework #1

Homework #1: How Do Art and Design Approach Technology?

Project
Project 1
Format
Individual Comparative Mini-Report
Due
2026.09.14, 2:59PM
Select one technology and compare one case from artistic practice with one case from design practice. Examine not simply what the technology does, but how each field approaches, uses, interprets, and evaluates it. Based on the comparison, formulate your own hypothesis about how Art and Design may relate to the same technology differently.

Contents should include

  1. Selected Technology

    • Introduce one technology such as AI, XR, robotics, projection mapping, motion tracking, biometric sensing, 3D printing, data visualization, sound technology, or interactive displays.

  2. Case Study

    • Art + Tech: Introduce one artwork or artistic project using the selected technology. Explain how the technology functions within the work, what expression, or question it enables.
    • Design + Tech: Introduce one design using the same or a closely related technology. Explain the problem, user need, purpose, or intended outcome and how the technology contributes to its effectiveness.
    • Compare! Compare the two cases in relation to primary purpose, role of technology, and criteria for success.

  3. Student Hypothesis

    • Complete and explain the statement: “Art tends to approach technology as [your interpretation], whereas Design tends to approach technology as [your interpretation].” Support the hypothesis with specific evidence from both cases.

Presentation

No formal presentation is required. Selected hypotheses may be reviewed anonymously at the beginning of Week 3.

Upload file

File type
PDF
Recommended length
2–3 pages, including visual references
Required visuals
At least one visual reference for each case
File naming rule
A1_StudentID_StudentName.pdf
Example
A1_2026123456_JaneKim.pdf

Submission method

Upload the final PDF to the Homework #1 submission folder on LearnUS. Submissions through email or other channels will not be accepted.

Deadline

2026.09.14, 2:59PM

Learning Focus

  • Comparative Reasoning: Depth of comparison across purpose, audience, interpretation, rationale, and success criteria.
  • Hypothesis and Reflection: Clarity, evidence, recognition of overlaps or exceptions, and quality of communication.
Homework #2

Homework #2: Extending an Art–Business Collaboration through Emerging Technology

Project
Project 1
Format
Individual Submission
Due
2026.09.21, 2:59PM
Continue with the Art–Business collaboration analyzed during the Week 3 in-class activity. Select one emerging technology and propose how it could expand the existing collaboration by changing the roles, relationships, or value created for the artist, business, and audience. Technology should not be added merely as a feature or spectacle. The proposal should show how it changes the role of the artist, the participation of the audience, the role of the business, and the meaning or experience created.

Contents should include

  1. Starting Point

    • Identify the Art–Business collaboration analyzed in class. Briefly state how the artist, business, and audience currently participate in the collaboration.

  2. Emerging Technology

    • Select one relevant technology, such as AI, XR, robotics, projection mapping, motion tracking, spatial computing, or interactive media.
    • Briefly explain what new possibility the technology enables in this particular collaboration.

  3. Expansion Idea

    • Propose how the technology could extend the existing collaboration.
    • Explain what the audience could newly see, do, or experience.
    • Present the idea through one concept image (AI-generated image) or a short three-step scenario.

  4. Why This Deepens the Collaboration

    • Complete and explain the statement:
    • By using [technology] to [proposed change], the collaboration could create deeper [artistic, business, or audience value] because [your reasoning].
    • Identify one limitation, risk, or condition that should be considered.

Presentation

No formal presentation is required. Selected concepts may be briefly referenced during the transition to Week 4.

Upload file

File type
PDF
Recommended length
2~3 pages
Required visuals
  • one image of the original collaboration
  • one concept image or three-step scenario
File naming rule
A2_StudentID_StudentName.pdf
Example
A2_2026123456_JaneKim.pdf

Submission method

Upload the final PDF to the Homework #2 submission folder on LearnUS. Submissions through email or other channels will not be accepted.

Deadline

2026.09.21, 2:59PM

Learning Focus

  • Existing Case Understanding: Accuracy and depth of the collaboration, stakeholder, value, and limitation analysis.
  • Technology Relevance: Appropriateness of the selected technology and clarity about what new possibility it enables.
  • Concept Development: Originality, coherence, and degree to which the proposal deepens the role of art rather than simply adding a feature.
  • Stakeholder and Experience Value: Improvement in artist, business, and audience roles, participation, and value.
  • Critical Reasoning and Communication: Consideration of authorship, control, feasibility, risk, and clarity of visual and written presentation.
Homework #3

Homework #3: [Desk Research] Furniture Company Marketing Cases

Project
Project 3
Format
Individual Desk Research
Due
2026.11.03
First, review the Studio Mikko Laakkonen website and become familiar with its furniture and product portfolio. Then investigate three marketing cases from other furniture companies or brands. The purpose is to build a reference library before user research begins. Focus on understanding what each company tried to achieve and how its marketing approach was connected to its products, customers, channels, and brand identity.

Contents should include

  1. Studio Mikko Laakkonen

    • Review the official website and select one product or product group that interested you.
    • Briefly explain what caught your attention.

  2. Three Furniture Marketing Cases

    • Select three cases that use different marketing approaches.
    • For each case, include:
      • company and case;
      • marketing objective and target customer;
      • central idea and how it was delivered;
      • connection to the company or product identity; and
      • one useful lesson for the Studio Mikko Laakkonen project.
    • Include relevant sources and visual references.

Presentation

No formal presentation is required. Team members will share and compare their cases before developing the Week 10 user-research plan.

Upload file

File type
PDF
Recommended length
3–4 pages or slides, including visual references
File naming rule
A3_StudentID_StudentName.pdf
Example
A3_2026123456_JaneKim.pdf
Suggested structure
Brief Studio Mikko Laakkonen overview followed by approximately one page or slide per marketing case

Submission method

Upload one complete PDF containing all three cases to the Homework #3 submission folder on LearnUS. This is an individual submission.

Learning Focus

  • Company Familiarization: Basic understanding of Studio Mikko Laakkonen’s furniture and product portfolio.
  • Cases: Relevance and diversity of the three selected furniture-marketing cases.
Homework #4

Homework #4: [Research Package] User Research Execution and Evidence Collection

Project
Project 3
Format
Team Research Package
Due
2026.11.10
Conduct the user research planned during Week 10 and organize the collected material so that the team can analyze it during Week 11. Bring the key participant quotes and research notes in a clear, readable form. Do not force the data into a final marketing strategy yet.

Contents should include

  1. Research Execution Summary

    • Briefly state the research focus, participants, and method.
    • Note any important changes made from the Week 10 research plan.

  2. Organized Research Materials

    • Prepare the key quotes, notes, responses, photographs, screenshots, or activity outputs collected through the study.
    • Organize the materials clearly by participant, session, question, or activity so that the team can compare and analyze them during Week 11.
    • Include enough context to understand where each piece of evidence came from.

Presentation

No formal presentation is required. Each team should bring the Organized Research Materials to the Week 11 workshop and be ready to briefly explain how the study was conducted and how the materials were organized.

Upload file

File type
One team PDF
File naming rule
A4_TeamNumber_TeamName.pdf
Example
A4_Team03_NordicBridge.pdf

Submission method

One team representative should upload the complete PDF to the Homework #4 submission folder on LearnUS. The first page must list all team members.

Learning Focus

  • Research Alignment: The study follows the research focus and questions established during Week 10.
  • Evidence: The collected materials are relevant and sufficiently detailed for later analysis.
Homework #5

Homework #5: [Analysis Report] User Insights and Strategic Opportunity Areas

Project
Project 3
Format
Team Analysis Report
Due
2026.11.17
Refine the analysis developed during the Week 11 workshop. Organize the evidence, user insights, and strategic opportunity areas that will be used during the Week 12 Customer-Centered Thinking workshop. Do not define the final target customer, value proposition, or marketing idea yet.

Contents should include

  1. Key Insights and Evidence

    • Develop three to five insight statements.
    • For each insight, briefly explain what the evidence suggests, why it may matter in the Korean Market Launch context, and which evidence supports the interpretation.
    • Include representative quotes, responses, or other evidence for each.

  2. Strategic Opportunity Areas

    • Identify two to three broad areas that should be explored further.
    • Connect each opportunity area to the relevant user insight and evidence.
    • Explain what needs to be addressed or enabled rather than proposing a finished product, campaign, or solution.

Presentation

No formal presentation is required. Bring the completed User Insight and Strategic Opportunity Map to Week 12 and be ready to use it during the Customer-Centered Thinking workshop.

Upload file

File naming rule
A5_TeamNumber_TeamName.pdf
Example
A5_Team03_NordicBridge.pdf
Required file
One team PDF

Submission method

One team representative should upload the final PDF to the Homework #5 submission folder on LearnUS. The first page must list all team members.

Learning Focus

  • Pattern and Evidence Analysis: Important patterns, differences, and tensions are identified and supported with representative evidence.
  • User-centered Opportunity Framing: Opportunity areas are relevant to Korean market entry while remaining broader than a finished campaign or solution.
Homework #6

Homework #6: Customer-Centered Value Ideas

Project
Project 3
Format
Team Visual Working Document
Due
2026.11.24
Refine and organize the work developed during the Week 12 workshop. Keep two to three alternative ideas so that they can be compared during the Week 13 Strategic Thinking workshop. Do not select a final marketing strategy yet.

Contents should include

  1. Target Customer Snapshot

    • Identify the primary potential customer.
    • Briefly clarify whether the user and buyer are the same or different.
    • Describe the relevant lifestyle, context, interest, and possible barrier.

  2. Key Customer Decision Factors

    • Select three to five factors that may influence this customer’s interest or consideration.
    • For each factor, briefly explain why it matters and which research finding or quote supports it.

  3. 2~3 Value Ideas

    • For each idea, include:
      • Value to Create: What should the potential customer understand, feel, imagine, or trust?
      • Idea: How could the product, story, content, space, channel, or experience create that value?
      • Supporting Evidence: Which insight, decision factor, or quote informed the idea?

Presentation

No formal presentation is required. Bring the completed document to Week 13 and be ready to compare the Target Customer Snapshot, key decision factors, and two to three alternative value ideas.

Upload file

Recommended length
4–6 slides
File naming rule
A6_TeamNumber_TeamName.pdf
Required file
One team PDF
Suggested structure
Target Customer Snapshot → Key Customer Decision Factors → Two to Three Value Ideas

Submission method

One team representative should upload the PDF to the Homework #6 submission folder on LearnUS. The first page must list all team members.

Learning Focus

This is a Project 3 working homework rather than a separate graded deliverable. Feedback will focus on:

  • clarity and focus of the Target Customer Snapshot;
  • relevance of the selected decision factors;
  • strength of the connection to research insights and evidence; and
  • clarity and distinctiveness of the two to three value ideas.