Deliverable #1: Art as a Cultural and Expressive Lens
3%Complete the Art design-lens exercise using D:Branch and document the observations, comparisons, and reasoning developed through the analysis.
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Upcoming
CDM1001: Introduction to Culture and Design Management
Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.
- Class time
- Tuesday(s), 10:00–13:00
- Location
- VeritasB 443
- Instructor
- Prof. Bokyung Lee
- Office hours
- Monday, 9:00–11:00
- Language
- English
Deliverable #1
Deliverable #2
Deliverable #2: Art and Business Integration
3%Analyze how artistic and business considerations interact, compare alternative design decisions, and explain their implications.
Deliverable #3
Deliverable #3: Graphic Design Analysis
4%Use D:Branch to examine graphic-design elements and explain how alternative decisions influence meaning, perception, and communication.
Deliverable #4
Deliverable #4: Product Design Analysis
3%Compare product-design alternatives and evaluate their relationship to purpose, usability, users, and context.
Deliverable #5
Deliverable #5: Interaction Design Analysis
3%Analyze interaction-design decisions and explain how they shape usability, behavior, feedback, and the overall user experience.
Deliverable #6
Deliverable #6: Service Design Analysis and Cross-Disciplinary Synthesis
4%Analyze a service-design case and synthesize insights across the design lenses explored throughout Project 1.
Deliverable #7
Deliverable #7: Pop-up Store Design Critique
15%Submit the midterm critical-analysis report based on a pop-up store field visit and the integrated application of multiple CDM design lenses.
Deliverable #8
Deliverable #8: Company, Market, and User Research Plan
4%Frame the project through an initial understanding of the partner company and Korean market, and prepare a focused user research plan.
Deliverable #9
Deliverable #9: User Research Execution and Key Findings
7%Conduct user research and document the key evidence and findings that can inform the Korean market launch strategy.
Deliverable #10
Deliverable #10: Customer Insights and Initial Strategic Direction
9%Synthesize research findings into customer insights, opportunity areas, and an initial strategic direction.
Deliverable #11
Deliverable #11: Integrated Korean Market Launch Strategy
20%Present the integrated Korean market launch strategy and submit the final presentation deck.
Deliverable #12
Deliverable #12: Personal Interdisciplinary Map
10%Submit the personal interdisciplinary map and final reflective report connecting the semester’s accumulated learning.