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Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English
Homework supports learning and reflection.

Homework is not graded as a separate work item, but it helps students practice, reflect, and develop their thinking throughout the course. Completion, preparation, and engagement contribute to the Participation / Attitude / Diligence assessment.

At a glance

Homework overview

Select a work item below to view its full details.

Homework Weight Focus Due D-Day
Project 1
Homework #1 — How Do Art and Design Approach Technology? 2026.09.14, 11:59PM Homework #2 — Art–Business Collaboration through Emerging Technology 2026.09.21, 11:59PM Homework #3 5% [Mini-Report] Decomposing Graphic Designs 2026.09.29, 11:59PM Homework #4 5% [Mini-Report] Decomposing Product Designs 2026.10.06, 11:59PM Homework #5 5% [Mini-Report] Decomposing Interaction Designs 2026.10.13, 11:59PM Homework #6 5% [Mini-Report] Decomposing Service Designs 2026.10.19, 11:59PM
Project 3
Homework #7 — Furniture Company Marketing Case Study 2026.11.03 Homework #8 — User Research Execution 2026.11.10 Homework #9 — User Insights and Opportunity Areas 2026.11.17 Homework #10 — Customer-Centered Value Ideas 2026.11.24
Homework #1

Homework #1: How Do Art and Design Approach Technology?

Project
Project 1
Format
Individual Comparative Mini-Report
Due
2026.09.14, 11:59PM
Select one technology and compare one case from artistic practice with one case from design practice. Examine not simply what the technology does, but how each field approaches, uses, interprets, and evaluates it. Based on the comparison, formulate your own hypothesis about how Art and Design may relate to the same technology differently.

Contents should include

  1. Selected Technology

    • Briefly introduce the technology you selected and why it interests you.

  2. Two Cases

    • One Art + Technology case and one Design + Technology case.
    • Briefly explain the purpose and use of technology in each case.

  3. Comparison & Hypothesis

    • Identify one important difference between the two cases.
    • Write one sentence about how Art and Design may approach technology differently.
    • Template: “Art tends to approach technology as [your interpretation], whereas Design tends to approach technology as [your interpretation].”

Presentation

No formal presentation is required. Selected hypotheses may be reviewed anonymously at the beginning of Week 3.

Upload file

File type
PDF
Recommended length
1 page
Required visuals
At least one visual reference for each case
File naming rule
HW1_StudentID_StudentName.pdf
Example
HW1_2026123456_JaneKim.pdf

Submission method

through LearnUS.

Deadline

2026.09.14, 11:59PM

Learning Focus

  • Art vs. Design: Understanding different purposes and approaches.
  • Case Comparison: Supporting your interpretation with concrete cases.
Homework #2

Homework #2: Art–Business Collaboration through Emerging Technology

Project
Project 1
Format
Individual Submission
Due
2026.09.21, 11:59PM
Continue with the Art–Business collaboration analyzed during the Week 3 in-class activity. Select one emerging technology and propose how it could expand the existing collaboration by changing the roles, relationships, or value created for the artist, business, and audience. Technology should not be added merely as a feature or spectacle. The proposal should show how it changes the role of the artist, the participation of the audience, the role of the business, and the meaning or experience created.

Contents should include

  1. Existing Collaboration

    • Briefly introduce the Art–Business collaboration and the roles of the artist, business, and audience.

  2. Technology Expansion

    • Select one emerging technology and show how it could expand the collaboration.
    • Include one concept image or a three-step scenario.

  3. How Technology Could Deepen the Art Infusion

    • Explain your idea using: [technology] to [proposed change], the collaboration could create deeper [artistic, business, or audience value] because [your reasoning].
    • Identify one important limitation or risk.

Presentation

No formal presentation is required. Selected concepts may be briefly referenced during the transition to Week 4.

Upload file

File type
PDF
Recommended length
2~3 pages
Required visuals
  • one image of the original collaboration
  • one concept image of the ‘technology expansion version’
File naming rule
HW2_StudentID_StudentName.pdf
Example
HW2_2026123456_JaneKim.pdf

Submission method

through LearnUS.

Deadline

2026.09.21, 11:59PM

Learning Focus

  • Art–Business Collaboration: Understanding how art can shape a business collaboration.
  • Technology-Enabled Value: Exploring how technology can deepen artistic, business, or audience value.
Homework #3

Homework #3: [Mini-Report] Decomposing Graphic Designs

5%
Project
Project 1
Format
Individual Mini-Report
Due
2026.09.29, 11:59PM
Select two Graphic Design principles introduced in Week 4. For each principle, choose one case, use D:Branch to generate twist cases, and analyze why each twist is less effective or problematic. Conclude with what you learned from the comparison and reflection.

Contents should include

  1. Select Two Graphic Design Principles

    • Choose two principles learned in Week 4.
    • Repeat Steps 2–4 for each principle.

  2. Choose One Example Case

    • Select one graphic design case you want to explore.

  3. Explore with D:Branch

    • Generate twist cases with D:Branch.
    • Analyze why each twist is less effective or problematic in relation to the selected principle.

  4. Learning & Reflection

    • Summarize what you learned about the principle.
    • Reflect on what D:Branch helped you notice or question.

Presentation

No formal presentation is required.

Upload file

File type
PDF
Recommended length
3–4 pages, including visual references and reflection
Required visuals
Original case; complete first branch set; complete follow-up branch set; most useful branch; and at least one failed, inaccurate, or unconvincing branch
File naming rule
HW3_StudentID_StudentName.pdf
Example
HW3_2026123456_JaneKim.pdf

Submission method

Upload the complete PDF to the Homework #3 submission folder on LearnUS.

Deadline

2026.09.29, 11:59PM

Evaluation percentage

5% of the final course grade

Learning Focus

  • Graphic Design Principles: Understanding how design principles affect visual communication.
  • Critical Case Analysis: Using visual twists to identify when and why a design works—or does not.
Homework #4

Homework #4: [Mini-Report] Decomposing Product Designs

5%
Project
Project 1
Format
Individual Mini-Report
Due
2026.10.06, 11:59PM
Select two Product Design principles introduced in Week 5. For each principle, choose one case, use D:Branch to generate twist cases, and analyze why each twist is less effective or problematic. Conclude with what you learned from the comparison and reflection.

Contents should include

  1. Select Two Product Design Principles

    • Choose two principles learned in Week 5.
    • Repeat Steps 2–4 for each principle.

  2. Choose One Example Case

    • Select one product design case you want to explore.

  3. Explore with D:Branch

    • Generate twist cases with D:Branch.
    • Analyze why each twist is less effective or problematic in relation to the selected principle.

  4. Learning & Reflection

    • Summarize what you learned about the principle.
    • Reflect on what D:Branch helped you notice or question.

Presentation

No formal presentation is required. Selected exploration processes or findings may be briefly discussed during the following class as part of the Product Design review activity.

Upload file

File type
PDF
Recommended length
3–4 pages, including visual references and reflection
Required visuals
Original product case; complete first branch set; complete follow-up branch set; most useful branch; and at least one failed or unconvincing branch
File naming rule
HW4_StudentID_StudentName.pdf
Example
HW4_2026123456_JaneKim.pdf

Submission method

Upload the complete PDF to the Homework #4 submission folder on LearnUS. The D:Branch use reflection and self-rating must be included within the same report.

Deadline

2026.10.06, 11:59PM

Evaluation percentage

5% of the final course grade

Learning Focus

  • Product Design Principles: Understanding how design principles affect product form, use, and experience.
  • Critical Case Analysis: Using visual twists to identify when and why a product design works—or does not.
Homework #5

Homework #5: [Mini-Report] Decomposing Interaction Designs

5%
Project
Project 1
Format
Individual Mini-Report
Due
2026.10.13, 11:59PM
Select two Interaction Design principles introduced in Week 6. For each principle, choose one case, use D:Branch to generate twist cases, and analyze why each twist is less effective or problematic. Conclude with what you learned from the comparison and reflection.

Contents should include

  1. Select Two Interaction Design Principles

    • Choose two principles learned in Week 6.
    • Repeat Steps 2–4 for each principle.

  2. Choose One Example Case

    • Select one interaction design case you want to explore.

  3. Explore with D:Branch

    • Generate twist cases with D:Branch.
    • Analyze why each twist is less effective or problematic in relation to the selected principle.

  4. Learning & Reflection

    • Summarize what you learned about the principle.
    • Reflect on what D:Branch helped you notice or question.

Presentation

No formal presentation is required. Selected exploration processes or findings may be briefly discussed during the following class as part of the Interaction Design review activity.

Upload file

File type
PDF
Recommended length
3–4 pages, including visual references and reflection
Required visuals
Original interaction case or sequence; complete first branch set; complete follow-up branch set; most useful branch; and at least one failed, inconsistent, or unconvincing branch
File naming rule
HW5_StudentID_StudentName.pdf
Example
HW5_2026123456_JaneKim.pdf

Submission method

Upload the complete PDF to the Homework #5 submission folder on LearnUS.

Deadline

2026.10.13, 11:59PM

Evaluation percentage

5% of the final course grade

Learning Focus

  • Interaction Design Principles: Understanding how design principles shape user actions, feedback, and experience.
  • Critical Case Analysis: Using interaction twists to identify when and why an interaction works—or does not.
Homework #6

Homework #6: [Mini-Report] Decomposing Service Designs

5%
Project
Project 1
Format
Individual Mini-Report
Due
2026.10.19, 11:59PM
Select two Service Design principles introduced in Week 7. For each principle, choose one case, use D:Branch to generate twist cases, and analyze why each twist is less effective or problematic. Conclude with what you learned from the comparison and reflection.

Contents should include

  1. Select Two Service Design Principles

    • Choose two principles learned in Week 7.
    • Repeat Steps 2–4 for each principle.

  2. Choose One Example Case

    • Select one service design case you want to explore.

  3. Explore with D:Branch

    • Generate twist cases with D:Branch.
    • Analyze why each twist is less effective or problematic in relation to the selected principle.

  4. Learning & Reflection

    • Summarize what you learned about the principle.
    • Reflect on what D:Branch helped you notice or question, and connect one insight to a previous design domain.

Presentation

No formal presentation is required. Selected exploration processes, service structures, or cross-disciplinary connections may be briefly discussed during the following class.

Upload file

File type
PDF
Recommended length
3–4 pages, including visual references, synthesis, and reflection
Required visuals
Original service case or current service structure; complete first branch set; complete follow-up branch set; most useful branch; at least one failed, incomplete, or unconvincing branch; and one cross-disciplinary synthesis diagram
File naming rule
HW6_StudentID_StudentName.pdf
Example
HW6_2026123456_JaneKim.pdf

Submission method

Upload the complete PDF to the Homework #6 submission folder on LearnUS.

Deadline

2026.10.19, 11:59PM

Evaluation percentage

5% of the final course grade

Learning Focus

  • Service Design Principles: Understanding how design principles shape service interactions and stakeholder value.
  • Cross-Disciplinary Case Analysis: Using service twists to identify when and why a service works—and connect insights across design domains.
Homework #7

Homework #7: Furniture Company Marketing Case Study

Project
Project 3
Format
Individual Desk Research
Due
2026.11.03
First, review the Studio Mikko Laakkonen website and become familiar with its furniture and product portfolio. Then investigate three marketing cases from other furniture companies or brands. The purpose is to build a reference library before user research begins. Focus on understanding what each company tried to achieve and how its marketing approach was connected to its products, customers, channels, and brand identity.

Contents should include

  1. Studio Mikko Laakkonen

    • Select one product or product group that interests you and briefly explain why.

  2. Three Furniture Marketing Cases in Korea

    • Find three existing marketing cases from the Korean market, using different approaches.
    • For each, explain the goal & target customer, marketing approach, and one useful lesson for Studio Mikko Laakkonen.
    • Include relevant sources and visual references.

Presentation

No formal presentation is required. Team members will share and compare their cases before developing the Week 10 user-research plan.

Upload file

File type
PDF
Recommended length
3–4 pages or slides, including visual references
File naming rule
HW7_StudentID_StudentName.pdf
Example
HW7_2026123456_JaneKim.pdf
Suggested structure
Brief Studio Mikko Laakkonen overview followed by approximately one page or slide per marketing case

Submission method

Upload one complete PDF containing all three cases to the Homework #7 submission folder on LearnUS. This is an individual submission.

Learning Focus

  • Company Familiarization: Understanding Studio Mikko Laakkonen’s products and brand.
  • Korean Market Cases: Learning how furniture brands approach customers and marketing in the Korean market.
Homework #8

Homework #8: User Research Execution

Project
Project 3
Format
Team Research Package
Due
2026.11.10
Conduct the user research planned during Week 10 and organize the collected material so that the team can analyze it during Week 11. Bring the key participant quotes and research notes in a clear, readable form. Do not force the data into a final marketing strategy yet.

Contents should include

  1. Research Method Summary

    • Briefly state your research focus, participants, and method.

  2. Organized Research Evidence

    • Organize the quotes, notes, responses, photos, or other materials collected during the study.
    • Clearly label each item by participant or research session.

Presentation

No formal presentation is required. Each team should bring the Organized Research Materials to the Week 11 workshop and be ready to briefly explain how the study was conducted and how the materials were organized.

Upload file

File type
One team PDF
File naming rule
HW8_TeamNumber_TeamName.pdf
Example
HW8_Team03_NordicBridge.pdf
The PDF must include
  1. the brief Research Execution Summary; and
  2. the complete organized raw data collected through the study, not only selected quotes or a summary. (Raw data may include full interview notes or transcripts, complete survey responses, observation notes, photographs, screenshots, and all sorting, mapping, or activity outputs.)

Submission method

One team representative should upload the complete PDF to the Homework #8 submission folder on LearnUS. The first page must list all team members.

Learning Focus

  • Research Execution: Conducting user research based on a clear research focus and method.
  • Evidence Organization: Preparing research evidence for later analysis.
Homework #9

Homework #9: User Insights and Opportunity Areas

Project
Project 3
Format
Team Analysis Report
Due
2026.11.17
Refine the analysis developed during the Week 11 workshop. Organize the evidence, user insights, and strategic opportunity areas that will be used during the Week 12 Customer-Centered Thinking workshop. Do not define the final target customer, value proposition, or marketing idea yet.

Contents should include

  1. Key Insights & Evidence

    • Develop 3–5 key user insights from your research.
    • Support each insight with representative quotes, responses, or other evidence.

  2. Strategic Opportunity Areas

    • Identify 2–3 opportunity areas relevant to Korean market entry.
    • Connect each area to your user insights and explain what should be addressed or enabled.

Presentation

No formal presentation is required. Bring the completed User Insight and Strategic Opportunity Map to Week 12 and be ready to use it during the Customer-Centered Thinking workshop.

Upload file

Required visuals
Use visual evidence, clustering maps, diagrams, or structured tables when they help explain the reasoning.
File naming rule
HW9_TeamNumber_TeamName.pdf
Example
HW9_Team03_NordicBridge.pdf
Required file
One team PDF

Submission method

One team representative should upload the final PDF to the Homework #9 submission folder on LearnUS. The first page must list all team members.

Learning Focus

  • Evidence-Based Insights: Turning user research evidence into meaningful insights.
  • Opportunity Framing: Identifying strategic opportunities without jumping to final solutions.
Homework #10

Homework #10: Customer-Centered Value Ideas

Project
Project 3
Format
Team Visual Working Document
Due
2026.11.24
Refine and organize the work developed during the Week 12 workshop. Keep two to three alternative ideas so that they can be compared during the Week 13 Strategic Thinking workshop. Do not select a final marketing strategy yet.

Contents should include

  1. Target Customer Snapshot

    • Define one primary potential customer and briefly describe their context, interests, and barriers.
    • Note whether the user and buyer are the same or different, if relevant.

  2. Key Customer Decision Factors

    • Select 3–5 factors that may influence the customer’s consideration, supported by your research evidence.

  3. 2–3 Value Ideas

    • Develop 2–3 alternative ideas.
    • For each, show the value to create, how the idea could create it, and the research insight or evidence behind it.

Presentation

No formal presentation is required. Bring the completed document to Week 13 and be ready to compare the Target Customer Snapshot, key decision factors, and two to three alternative value ideas.

Upload file

Recommended length
4–6 slides
File naming rule
HW10_TeamNumber_TeamName.pdf
Required file
One team PDF
Suggested structure
Target Customer Snapshot → Key Customer Decision Factors → Two to Three Value Ideas

Submission method

One team representative should upload the PDF to the Homework #10 submission folder on LearnUS. The first page must list all team members.

Learning Focus

  • Customer-Centered Framing: Connecting customer needs and decision factors to strategic thinking.
  • Evidence-Based Ideation: Developing alternative value ideas grounded in research.