All courses
Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English
Coursedescription

This course aims to teach and practice fundamental knowledge established in academic disciplines related to culture, design, and management. It consists of a series of lectures, case presentations, and term projects. Students will obtain foundational knowledge and up-to-date industrial and academic design and marketing cases to gain a fundamental understanding of the Culture and Design Management major. Through this course, students will understand the interrelationships among Design, UX, Technology, Culture, Art, Management, and Marketing and cultivate an interdisciplinary mindset that brings them together.

Learningobjectives
  • Gain a fundamental understanding of the Culture and Design Management major, including its foundational backgrounds, methods, and skill sets.
  • Understand the interrelationships among Design, UX, Technology, Culture, Art, Management, and Marketing and cultivate an interdisciplinary mindset that connects them.
  • Understand the career paths available to students in the Culture and Design Management major and set personal career goals and future plans.
Prerequisites

There are no formal course prerequisites. Students are expected to participate actively in lectures, case discussions, group activities, and project work.

Course information

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English

Topics

  • Culture, Design, and Management
  • Art, Graphics, Products, Interactions, and Services
  • User-, Customer-, and Strategy-Centered Design Thinking
  • Interdisciplinary Design Thinking
  • Branding & Marketing

Grading

  • Project 1: Critical Design Case Analysis with D:Branch System · 20%
  • Project 2: Pop-up Store Design Critique · 15%
  • Project 3: Interdisciplinary Industry Project (Studio Mikko Laakkonen) · 40%
  • Project 4: Personal Interdisciplinary Map · 10%
  • Attendance & Class Preparation · 10%
  • Participation & Attitude · 5%
  • Total · 100%